Eudoro José de Zavalía

Eudoro Jose Zavalia Hoeffner was born in Buenos Aires; also known as the creator of CRM in Argentina, Argentine businessman, co-founder of CRM software most used in financial services in Latin America.

He studied at the Colegio San Martin de Tours and graduated from the Catholic University of Argentina with a bachelor’s degree in Systems and Operations Research.  He worked at the Galicia Bank, one of the leading financial groups in South America from 1984 to 1991.

In 1992, he founded Sistemas Estratégi in Argentina, a company dedicated in the development of software for financial institutions and massive consumption insurance, being the genesis of his first CRM solution development platforms as for sales, for marketing products and services.

He participated in important businesses in Latin America Technology, implementing the first software for the direct sales of Insurance by phone in Argentina at La Caja, Banco Rio (Santander), Banco de Galicia, Banco HSBC, Banelco, Visa Argentina, Financiera CMR Falabella Argentina, Colombia and Peru, Banco Nación Argentina, Banco del Tucumán, Nuevo Banco de Santa Fe, Córdoba Bank, Banco Banex, Banco Supervielle Comafi Bank, Bank of Drought Orange Card, Cabal Card, Card Credential, Banco Bice in Chile , Banco Interbank in Peru, BanBif of Peru, Peru HSBC Bank, International Bank in Ecuador, Insurance Pichicha, Nuevo Banco Comercial de Uruguay, Liberty Paulista Seguros, Peugeot Argentina and Brazil, Banco Atlantida in Honduras, Banco Banorte, Seguros Banorte Generali, Banorte Afore, Banking Affirm, Liverpool, Issste, Deacero, Merck Chemicals Chile, Regional Collection, AON Argentina, etc.

During these years, Eudoro created an extensive network of contacts and businesses in the financial, insurance and services sector in Latin America.




On November 25, 1999, EUDORO received the eighth edition award of BBVA Bank French Techno-Prize in the Young entrepreneur category. This distinction is awarded in recognition of the contribution made to the technological development of Argentina. That year, the competition held a new record of entries from around the country.

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During Microsoft Fusion 2002, the annual event for Microsoft partners in Los Angeles from July 12 to 15, Eudoro was awarded the distinction as the "Best Software Solution Package in Argentina" from Microsoft Latin America.

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As member of the Academic Committees, he is a speaker at the major events for CRM, Banks, and Collections in Latin America and the United States. He is also member of expert circles for CRM International and speaker at the main congresses for Banking, Insurance, Contact Center and CRM.

Permanent Member of SIACRM


Eudoro is in charge of the CRM chapter sine early 2013 in the Marketing Directo of Mexico association.


A team of consultants with years of experience, in the development and implementation of Call Centers, CRN and Business Platforms is available.

We also have Experts in Systems, Installations and Integrated Services in Communication, Human Resources and Business Coaching.

Knowing that every customer has unique particularities and specific needs, makes our consultants provide a concrete solution and unique for each one.